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ABOUT THE WINELANDS #35 – An Interview with Dr Edo Heyns, Strategic Development and Marketing Manager of L’Avenir Estate, Stellenbosch

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ABOUT THE WINELANDS welcomes Dr Edo Heyns, Strategic Development and Marketing Manager of L’Avenir Estate, in Stellenbosch. The Estate has a rich history dating back to the late 1600s and renamed L’Avenir in 1992 by Mark Wiehe. Now owned by the French leader of terroir wines, AdVini, L’Avenir  produces authentic South African wines, with a touch of French flair.

 

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About L’Avenir Estate

Situated four kilometres from Stellenbosch on the slopes of Simonsberg Mountain, L’Avenir is a unique boutique winery which gained recognition for its distinctive Pinotage and Chenin Blanc. In 2005, L’Avenir was acquired by the owner of the prestigious Chablis property, Laroche, Chablisien Michel Laroche.

In 2007 the current winemaker Dirk Coetzee joined the farm and was instrumental in shifting the focus to L’Avenir’s top performing single vineyards – resulting in the now famous L’Avenir Single Block range.  In 2012, the Laroche and JeanJean families combined forces to create Advini, which marked the start of a new era for L’Avenir, as it joined a family of some of the most acclaimed and awarded wines in the world. Follow on Instagram and Facebook.

 

 

L’Avenir Wines

Specialising in South Africa’s emblematic varietals: Pinotage and Chenin Blanc. Owned by the French leader of terroir wines, AdVini, L’Avenir  produces authentic South African wines, with a touch of French flair.  The wines are exported to over 30 countries, with a specific focus on prestigious restaurants and specialist wine shops, and have gained a passionate following. BUY ONLINE HERE

 

Provenance Collection – Chenin Blanc, Pinotage, Stellenbosch Classic and the L’Avenir Single Block Collection – Pinotage, Chenin Blanc, Glenrosé

 

 

Cellardoors

L’Avenir’s elegant tasting room was inspired by the flair and sophistication of French bistro culture where guests can either enjoy a glass of Pinotage in front of the cosy Cellardoor fireplace, or a refreshing glass of Chenin Blanc in the tranquil countryside setting of the gardens next to the farm’s lake.

 

 

The L’Avenir Country Lodge

The Country Lodge is an intimate, 4-star lodge located on the L’Avenir working wine estate, just minutes from Stellenbosch.  The features of the Country Lodge includes a rim-flow pool which overlooks the lakes. Guests enjoy home-cooked breakfast on the deck, complimentary wine tasting, mountain biking and trail running trails through the vineyards.

 

 

Wedding Venues

Tie the knot surrounded by tranquillity and awe-inspiring views amongst the modern L’Avenir Single Block venue. Enjoy fine cuisine and quality authentic wines and celebrate in style. Click here for L’Avenir’s exclusive wedding packages. Guests and family can be accommodated at the L’Avenir Country Lodge, extending the celebratory spirit for destination weddings.

 

 

L’Avenir is a family village, with eleven houses for workers and their families. The estate not only supports these families in terms of accommodation and education, but also with medical services and support.

 

With its strong emphasis on empowerment, L’Avenir (which means the future in French) is specifically committed to the future generations of the people of L’Avenir. The estate started collaborating with Pebbles Project in 2004 and provides day care and after school facilities for all the children on the farm, as well as children from neighbouring properties.

 

VIDEO – About The Winelands

 

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