We’ve been warning that this will be an arid Tourism season and the government’s list of forbidden countries will now drive a final nail in the coffin of the international tourism season of 2020.
About a third of the more than 10-million visitors who spent almost R120bn in the country in 2019 came from Europe, with the UK, which imposed new measures last week to combat the pandemic, the biggest market.
The R 7,2 Billion Wine Tourism industry will take a massive hit.
The forbidden countries, as at October 1, 2020, are the following:
- Albania
- Argentina
- Armenia
- Austria
- Bahrain
- Belgium
- Bolivia
- Bosnia and Herzegovina
- Brazil
- Chile
- Columbia
- Costa Rica
- Croatia
- Czech Republic
- Denmark
- Ecuador
- France
- Georgia
- Greece
- Guatemala
- Guyana
- Honduras
- Hungary
- Iceland
- India
- Iran
- Iraq
- Ireland
- Israel
- Jamaica
- Jordan
- Kuwait
- Lebanon
- Luxemburg
- Maldives
- Malta
- Mexico
- Moldova
- Montenegro
- Nepal
- Netherlands
- North Macedonia
- Oman
- Palestine
- Panama
- Paraguay
- Peru
- Portugal
- Puerto Rico
- Qatar
- Romania
- Russia
- Slovakia
- Suriname
- Switzerland
- Ukraine
- United Emirates
- United Kingdom
- USA
- Venezuela
It has become clear to us that the industry is facing a season with no or very few international tourists which means that once again we need to adapt and look seriously at the only market left for this season which is domestic tourism.
The time for action is now!
Our #SaveSaWine has now become a serious call to action – We now really need to mobilise everyone we can to Save our beloved winelands.
This story is much bigger than the Winelands. Our whole economy is at risk with a ZERO Tourism season and we have a real risk of an economic implosion.
We cannot sit on our laurels and as an industry we need to get people visiting the Winelands as a matter of urgency.
We invite everyone to help to Kickstart Summer!
It’s been a tough time in the Winelands in the last few months and all of us have had to adjust to not only a new way of doing things but some businesses have been or are still in a fight for survival. We have all seen the statistics from Vinpro that paint the picture of more than 18,000 potential job losses in the next year and a half.
We have ourselves been working on a few projects to promote the Winelands, including launching our Podcast, About the Winelands, in February as well as the SaveSAwine Group on Facebook, collaboration on the #60in60 project and a CapClassiqueDay promotion amongst others.
We have now completed more than 60 interviews with wineries and other winelands businesses and our podcasts are published on Facebook, YouTube, Instagram TV, Google Podcasts, Apple Podcasts and Spotify. As part of our podcasting program we have also created more than 60 short explainer videos on businesses and activities in the Winelands.
Our collaborative networks are now reaching more than 250 000 people every week and we are also currently doing two promotional livestreams daily at 08h30 and 19h00 on weekdays and at 9h00 and 19h00 on weekends.
With the summer season on our doorstep it is now more important than ever for Winelands businesses to step up their promotional activities and we are inviting everyone to contact us with any new ideas that they might have.
You can email us at visitthewinelands@gmail.com with any ideas or promotions that you might have.
We also have a FREE listing page for your winelands business: – https://bit.ly/visitwinelands
A great way to get more exposure for your wine, your restaurant, accomodation, your winelands experience or your winelands business is to use one of our premium service offerings. We realise that times are tough though and to give a helping hand to you we have decided to give away a R500,00 credit to you as a gift to kickstart your promotion for summer.
To claim your credit simply email us with your business details visitthewinelands@gmail.com or visit our website at https://aboutthewinelands.com and we will send it to you.
BUT do hurry, this is a limited offer and will be on a first come, first served basis…
Our Premium Services: – https://bitmedia24marketplace.myshopify.com/
Again, our invitation stands – any ideas promotions or special offers that you might have, please contact us at visitthewinelands@gmail.com
Let’s save Summer in the Winelands, together.
#visitwinelands #60in60 #SaveSAwine #drinksouthafrican
The Fishwives Club Boutique – Made in the Winelands, kissed by the sea
