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Travel 0.0 – Many travellers who had been requesting major tourism companies to create sober-friendly itineraries found their voices heard.
Numerous major travel brands, ranging from Hyatt Hotels to Norwegian Cruise Line, not only provide alcohol-free experiences but also actively market them.
While there have always been travellers abstaining from alcohol due to various reasons such as religious observance or health concerns, the growing “sober curious” movement has permeated the realm of tourism, often aligning with the broader trend of wellness.
In today’s email:
- Alcohol Free Experiences Are The New Travel Trend
- Escape to Ireland for A Wellness Retreat
- Around the World – Solo trips or ‘gramping?’ How older adults travel is changing, Le Touquet: The ‘most British of French resorts’, Travel now, pay later: and more..
- From Social Media — The National Wallace Monument, Stirling, Scotland
- Travel Grub – Space makes eating a lot more fun!’ Astronauts explain food prep
- Quirky Corner –
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Alcohol Free Experiences Are The New Travel Trend
According to the World Health Organization, alcohol is responsible for three million deaths annually. This toll is particularly pronounced among people aged 20-39, with 13.5% of global deaths in this demographic linked in some way to alcohol.
We Love Lucid, a UK-based sober travel company, exemplifies a potential model for a new generation of travelers who seek sobriety while on the road, without necessarily belonging to any specific recovery program. Founder Lauren Burnison emphasizes her deliberate avoidance of terms like “addiction” and “recovery” on her website and in her marketing, recognizing that many participants on We Love Lucid trips do not identify as alcoholics or individuals in recovery; they have chosen to abstain from drinking for diverse reasons.
Similar to Burnison, other sober travelers have discovered that giving up alcohol provides them with additional disposable income and opens up a world of travel opportunities. Inspired during a visit to the Spanish town of Ronda, Burnison decided to organize group trips to less-touristed destinations, such as Ronda, which she eventually moved to in 2019. These trips are filled with sightseeing, kayaking, and tapas-making classes, fostering connections among travelers who share a similar life experience of choosing sobriety.
The term “sober curious,” coined by British writer Ruby Warrington in her 2018 book of the same name, represents a new category of individuals who embrace sobriety without necessarily adhering to a specific faith or creed. Burnison, however, emphasizes a distinction between “sober curious” and fully sober individuals, recognizing that socializing without alcohol can be particularly challenging for those in early recovery.
Even prominent alcohol manufacturers are joining the trend, with some of the world’s largest beer companies like Asahi and ImBev now marketing low- or zero-alcohol beverages.
Jen Batchelor, CEO of the nonalcoholic beverage brand Kin Euphorics, acknowledges that “sober curiosity is a real thing” and highlights the shift away from the traditional dichotomy of going out drinking or staying home with nothing to do.
In the United States, sober bars have emerged to cater to this new audience, offering tasty and colorful alcohol-free drinks and socializing opportunities. Travel companies have also recognized the demand for sober-friendly experiences, stepping in to support these consumers when they venture beyond their communities.
Is Ireland the perfect place for a yoga retreat?
Ireland has to be the perfect destination for a yoga retreat because of its natural beauty, rich culture, and peaceful atmosphere.
Firstly, the natural beauty of Ireland is unparalleled. From the rolling green hills of the countryside to the rugged cliffs of the coast, the scenery is truly breathtaking. Practicing yoga surrounded alongside such natural splendor allows for a deeper connection to the earth and a heightened sense of inner peace.
Secondly, the culture of Ireland is steeped in tradition and spirituality. The ancient Celts believed in the power of the natural world and had a deep respect for the earth. This spiritual heritage can be felt throughout the country and adds a unique dimension to a yoga retreat.
Thirdly, the pace of life in Ireland is slower and more relaxed than in many other parts of the world. The Irish are known for their easy-going nature and their ability to enjoy life’s simple pleasures. This laid-back attitude is the perfect environment for a yoga retreat, allowing participants to fully relax and rejuvenate.
Introducing – YOGA RETREATS IRELAND
Around the World
Solo trips or ‘gramping?’ How older adults travel is changing
No travel buddy, no problem. Older adults are traveling solo, and if the grandkids are lucky enough, they can tag along too.
With Labor Day Weekend Over, Florida Residents Already Planning for Holiday Travels
Even with the Labor Day weekend just having ended, a new poll shows that Floridians have already begun planning their holiday travels
Is fall a good time to travel?
With kids back in school, traveling during the fall season can be tricky. But according to some travel experts, it may be worth the hassle.
Le Touquet: The ‘most British of French resorts’
It attracted Winston Churchill, inspired James Bond and is set to rename its airport after the late Queen Elizabeth II.
Travel now, pay later: Affirm rolls out new offerings for users
The “buy now and pay later” space is entering new territory. Affirm Holdings (AFRM) announced it’s partnering with Booking Holdings (BKNG) travel brands
What to do if your flight gets canceled: ‘Use every tool in the toolbox,’ says travel expert
When you travel via airplane, you run the risk of your flight being canceled or delayed and throwing a serious wrench in your plans.
Korea Travel Guide: A Week Itinerary in Busan
Busan, the second-largest city in South Korea, has rapidly risen in the ranks to become one of the must-visit destinations in the country
Crystal Cruises Just Announced Epic 2025 Trips to 144 New Destinations Around the World
The newly relaunched Crystal Serenity and Crystal Symphony will sail to 144 new destinations in 2025.
How to Visit Innsbruck, Austria
Nestled in an alpine valley on the banks of the Inn River and backed by photogenic peaks, Innsbruck, the fifth-largest city in Austria
Trading Mansions Sounds Like a Dream. It’s Also a More Sustainable Way to Travel.
Good Company: The newly launched HomeExchange Collection, a certified B Corp, allows owners of multimillion-dollar homes to swap.
Tampa Bay area beaches named top trending travel spots by TripAdvisor
Two Tampa Bay area beach towns are among the top trending travel destinations this fall, according to a new report from TripAdvisor.
NPS Warns Yellowstone National Park Travelers to Beware of ‘Unpredictable’ Elk
The National Park Service warned travelers this week to stay away from bull elk in Yellowstone National Park as they enter their fall mating season.
Why This Is One Of The Most Affordable Ways To Travel Europe Right Now
Demand for European travel is high, meaning that European travel is more expensive than ever. Cruising offers an affordable alternative.
Heritage Travel: Rediscovering Europe’s Rich Past with Airbnb’s Historical Homes
Heritage Travel: Rediscovering Europe’s Rich Past with Airbnb’s Historical Homes.
Rail Europe Launches Berner Oberland Regional Pass in Switzerland
Rail Europe has added the Swiss Mountain Peaks to its list of offerings with the launch of Berner Oberland Regional Pass on its B2B channel.
How to Travel Alone: A Comprehensive Guide to Solo Travel (Exclusive)
From Social Media
The National Wallace Monument, Stirling, Scotland
Credit: – Instagram.com/martindonaldsmith
Travel Grub
Space makes eating a lot more fun!’ Astronauts explain food prep
We Stayed at The Tawny Hotel – UK’s Top 10 Sexiest Hotels
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Our Daily Newsletter is free and will remain free for our loyal followers forever.. ( if you are not subscribed then just enter your email below ) But as they say in the infomercials, that’s not all.. For less than the price of the two of us having Latte’s at Starbucks , you can upgrade to our premium Newsletter which will give you access to our archive of travel deep dives, travel itineraries as well as special deals curated for our premium subscribers. So consider buying us a coffee and upgrade to get all the goodies.….
