Why Every Organisation Is Now A Media Business
You! Are in the Media Business!
In today’s world, the battle for media attention is brutal. Audiences are exposed to a tremendous amount of content and given an unprecedented number of ways to consume it. Almost everyone has a smartphone in their pocket and organisations need to understand how to get their message out in the constant fight for attention.
The average person spends over four hours a day on their device… this statistic was before lockdowns and stay at home orders!
Why Every Organisation Is Now A Media Business
In the last couple of years, consumer attention and expectation has shifted from traditional media to mobile devices. Consumers want to be educated, entertained and inspired and the only way for organisations to get their message across is to tell stories about their business, people and products via the technology which enables them to produce their own media.
Watch the video below. It would be wise for all businesses and organisations to take notice. The video was made with wine business in mind but the principles apply to every business.
Storytelling Really Matters and so does your Brand
If you want to build a strong brand, you need to keep the attention of your audience. People crave attention and like we have stated above, consumers want to be educated, entertained and inspired. This means that you have to tell the real story of your business, your people and your products.
Also, there is no point in telling a story if you cannot get your message to your audience, So every organization has to be in the business of not only creating content but also distributing that content effectively.
What do the experts say?
In the words of Gary Vaynerchuck founder of Vayner Media, is considered one of the leading global minds on what’s next in culture, relevance and the internet.
“This is a world where you don’t have to invest in a printing press, or a satellite, or a sales team in order to distribute your story anymore. Everybody is able to use the internet – or rather the tools being built on it like YouTube, Medium, Instagram, and Twitter – for distribution of their content. Over the next decade, more and more people are going to come to realize this, be it companies or individuals.
The faster your business realizes that it’s a media company, the more likely it will be to succeed in 2020, in 2025, in 2030…
…In my humble opinion.”
Gary explains more in this keynote below.
The Benefits of Social Media for Your Business
There are many benefits of using social media for your business/
Interacting with customers.
Social media is the ideal tool for quick and easy interaction with customers. With social media tools and platforms you have a direct, fast and inexpensive way to talk to your customers or prospects.
Gaining traffic, leads and sales
People’s attention is on their devices and on social platforms. Distributing your messages on these platforms leads to an increase in traffic to your websites, an increase in leads and sales.
Market research and testing
Because of the fast and direct access of social media you can do instant testing and market research.
Social Media is underpriced attention
Currently social media is the cheapest and fastest way to get the attention of consumers.
Reach a global audience
Your social media content and actions can reach audiences anywhere and in any language.
Why your business should use video for marketing
What is video marketing strategy?
Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience. The idea is to keep audience members engaged with the brand in a way that’s simple and easy to digest.
Why your business should use video for marketing.
- Get your message across effectively
- Use the second largest search engine in the world
- Consumers want it.
- Increase email CTR
- A very low barrier of entry
- Video is a favourite on all social feeds
- Educate, entertain and inspire
Get your message across effectively
Video is one of the most effective ways to communicate and provides a great platform for companies to get their message across effectively
Use the second largest search engine in the world
Building a Youtube channel is really a must for every serious business. Not only is Youtube a very popular platform for consumers, it is also the second largest search engine and Youtube video also ranks high in Google searches.
Consumers want it.
Video traffic will account for 80% of all consumer internet traffic in the world by 2021! On top of that, 4x as many consumers would rather watch a video about a product than read about it, according to eMarketer.
Without a doubt, video content is your audience’s medium of choice. Knowing that, why not give the people what they want?
Increase email CTR
Including the word video in an email subject line can boost open rates by 19%, and click-through rates by 65%. According to Martech Advisor, including video in emails can boost click rates by 300%!
A very low barrier of entry
Anyone can use their smartphone, click record and tell their story. The cost to entry is negligible and this use of technology is an equaliser or even a competitive advantage for a small business with a creative culture.
Video is a favourite on all social feeds
All the social networks are pushing video on their feeds. This is just another confirmation that video content is the content of choice for consumers
Educate, entertain and inspire
With video a business can tell the stories of their organization, their people and their products. Video is the best medium to educate, entertain and inspire.
